July 9, 2026 - MIAMI, FL - duPont REGISTRY Group (“dRG”), the world’s premier luxury automotive platform, today announced a strategic investment in Luxury Rally Club (“LRC”). The investment strengthens dRG’s integrated platform spanning content, commerce, and community, while expanding its offerings alongside brands including Canossa Events and Cavallino.
LRC has established itself as a leading experiential presence during Monterey Car Week, hosting the exclusive Santa Lucia Preserve Concours & Cocktails and curating bespoke programming throughout the week. LRC also curates many events and experiences for top collectors throughout the year, adding to the existing 120 events attracting 120,000 participants organized by dRG in 2025.
The relationship between LRC and duPont REGISTRY will officially debut during Monterey Car Week through a series of curated collector experiences, hospitality moments, rallies, and luxury brand integrations designed for automotive enthusiasts and collectors.
"At duPont REGISTRY Group, our mission is to be the ultimate platform for the luxury automotive lifestyle, transforming ordinary transactions into extraordinary experiences," said Cristina Cheever, Chief Marketing Officer of duPont REGISTRY Group. "Luxury Rally Club has built an exceptional reputation for creating memorable experiences rooted in access, community, and shared passion. This investment further strengthens our ecosystem and expands the ways collectors, enthusiasts, brands, and partners can come together to buy, sell, celebrate, and live the luxury automotive lifestyle."
Founded by Trevor Johnson in 2018, LRC has become known for producing some of the automotive community's most celebrated enthusiast experiences, including the Pre-War Motoring Classic, 50 Years of Lamborghini Countach Rally, Bentley 100 Years Celebration Rally, Porsche Carrera GT Rally, and a collection of collector-focused experiences during Monterey Car Week. These events have brought together collectors, industry leaders, luxury brands, family offices, and enthusiasts from around the world.
"This partnership represents a natural evolution for Luxury Rally Club," said Trevor Johnson, Founder and Chief Executive Officer of Luxury Rally Club. "By aligning with duPont REGISTRY Group's global vision, we have an opportunity to elevate the collector experience while creating new ways for clients, partners, and brands to engage across the broader luxury automotive ecosystem. Together, we can continue building exceptional experiences while expanding the reach and impact of the community we've worked hard to cultivate."
During Monterey Car Week 2026, running August 7 through 16, duPont REGISTRY Group will expand its presence across the week's leading gatherings. Alongside the debut of its relationship with Luxury Rally Club, dRG will host activations at LRC's Rally to Car Week, the Supercar Owners Circle Get Together Monterey, the invitation-only Santa Lucia Preserve Concours & Cocktails, The Quail, A Motorsports Gathering, Exotics on Broadway, Concorso Italiano, and the Monterey Motorsports Festival. The broadened footprint reflects the company's focus on meeting collectors and enthusiasts where they gather and on deepening the relationships that have long defined its community.
These experiences serve an international network of collectors, enthusiasts, family offices, and luxury brands, further extending the reach and influence of the communities brought together through the broader duPont REGISTRY Group ecosystem.
About duPont REGISTRY Group
duPont REGISTRY Group (dRG) is the world’s premier luxury automotive ecosystem, encapsulating the culture, community and commerce of the high-end automotive lifestyle. For more than 40 years, dRG has served as a trusted source for the vibrant global community of collectors and enthusiasts looking to buy and sell luxury vehicles. Using data insights and advanced technology to build a seamless and scalable digital marketplace, dRG facilitates billions of dollars in transactions and redefines how enthusiasts and collectors engage within the luxury automotive world.
Its portfolio includes Canossa Events, Cars on 5th, Cavallino, duPont REGISTRY, Elferspot, FerrariChat, LLP Exotic Auto Finance, Petrolicious, Retromobile USA, Sotheby's Motorsport and Supercar Owners Circle. For more information, visit www.duPontREGISTRYGroup.com.
About Luxury Rally Club
Luxury Rally Club (“LRC”) is a premier luxury automotive experiential platform serving ultra-high-net-worth collectors and enthusiasts across North America, Europe, and the Middle East. Founded by Trevor Johnson in 2018, LRC produces curated rallies, concours experiences, and hospitality-driven automotive events that bring together collectors, luxury brands, family offices, and enthusiasts from around the world.
Beyond automotive, LRC develops bespoke experiences for family offices, wealth management firms, luxury partners, and private organizations globally. As a founder-led experiential platform within the duPont REGISTRY Group ecosystem, Luxury Rally Club continues to create extraordinary experiences rooted in access, community, and shared passion.
Media Contact
duPont REGISTRY Group
Cristina Cheever
Chief Marketing Officer
cristina.cheever@dupontregistrygroup.com